Shop by collection

Meet Sabby

The woman behind the brand.

Sabby’s love for fashion began over 30 years ago, designing outfits for friends and family at a time when South Asian fashion was much harder to find in the UK.

What started as a passion grew through word of mouth, and she has since dressed and styled thousands of women for weddings, celebrations and special occasions.

Today, Sabby regularly travels to India and the UAE to source new collections, fabrics and emerging trends. But her real talent is knowing what works for you. With an instinct for colour, cut and silhouette, she helps every client find something they feel comfortable and confident in.

Whether it’s ready-to-wear, made-to-measure or completely bespoke, you’ll get Sabby’s personal touch, and don’t be surprised if she remembers what you wore 15 years ago.

Come in, have a browse and let Sabby style you.

Shop now